Product: Marketing (2)

What Effect Does Remote Work Have On Productivity?

Research from Microsoft shows that over 52% of people are considering switching to a fully remote or hybrid job. Working from home became our new normal within just a few years. As a result, many companies have studied how remote work directly impacts employee productivity. With so much research on the subject of remote work
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7 min read

Remote Team Management Tips for Success

According to research by Microsoft, over 53% of people are currently considering switching to a hybrid or remote job. However, this push for remote work brings up new challenges that in-person managers have never faced: How do you communicate effectively with employees when you're not face-to-face? And how can you make sure that remote employees
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8 min read

46 Remote Work Statistics Employers Need to Know

By the end of 2022, it's estimated that 25% of all job vacancies will be remote. Apart from the improvement in work-life balance and increased benefits, remote work has the potential to be advantageous for both companies and employees. However, old concerns remain for management, while the younger employees embrace change and drive improvements. Here's
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10 min read

Customer Education: A Guide To Maximizing Product Value

It won't matter how many users download your app if they don't understand how it works or how they can maximize its benefits. And since half of all mobile apps get deleted within one month of downloading, you won't have long to win users over and earn their loyalty. The fastest way to help your
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7 min read

How To Increase App Retention: A Product Manager’s Guide

High installs mean nothing if you can't retain your new users in the long term. An estimated American app users uninstall 47% of the apps they download on their phones within 30 days.  Indeed, app retention isn't something you have direct control over. After all, you can't physically stop people from deleting their apps. But,
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11 min read

7 Developer Marketing Tactics That Work

That makes them a challenge to market to. They're not an audience to whom you can target an Instagram ad and expect to reap the rewards. They want straightforward messaging about your product's features and clear pricing information upfront and to see the product in action. Developer marketing is just another phrase for marketing to
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7 min read