Product: Marketing

Businesses can use different communication channels to connect with their audience. However, companies that don't use multichannel communication risk losing customers who prefer specific channels. You should incorporate as many customer touchpoints as possible to keep customers engaged and remind them of your value. Notably, omnichannel communication highlights the significance of customer communication by making

Developing a mobile app can increase your brand visibility and create a direct communication channel for users. But if you're not tracking the right KPIs, you're missing out on opportunities to improve your app's effectiveness. The problem is that there's no shortage of KPIs, and tracking the wrong ones can waste resources and cause you

Mobile app engagement goes beyond opening your app — it's about how often users return and how they use it. Active users are crucial for an app's growth and success, but how do you turn first-time users into lifetime users?  In this article, we'll explore the essentials of mobile app engagement and why it's more

In an age where technology is pivotal in shaping human interactions, religious institutions are also adapting to stay connected with their congregations. Religious institutions with vast and diverse memberships increasingly turn to mobile apps to foster spiritual growth, community engagement, and seamless communication.  However, to truly harness the power of these digital platforms, integrating real-time

In 2023, "There's an app for that!" is more than a catchphrase — it's the truth. With more than 5.6 million mobile apps available on the Apple App Store, Google Play, and Amazon Appstore, users have no shortage of options. Standing out in a crowded mobile app market is tricky, to say the least. How

Telehealth use skyrocketed during the global Coronavirus pandemic — and the telemedicine market is still experiencing unprecedented growth. But staying ahead of the competition in a rapidly growing and changing industry isn't easy, especially for web and app developers in the healthcare industry who have to provide a best-in-class patient experience and comply with strict

User acquisition is integral to growing your product and customer base. But that's just the first part: success depends on retaining those existing users and keeping them engaged in the long term. As Brian Balfour, former VP of growth at HubSpot, once said: "If your retention is poor, then nothing else matters." As a product

Companies realize that investing in their community can deliver huge benefits --- since 2020, there's been a 22% increase in organizations with a dedicated Community team. Building a thriving SaaS community takes a significant investment of time and resources --- especially for startups, which will have fewer resources to invest than SaaS scale-ups. So follow